First Romanian minimalist and multifunctional skincare brand for the woman of today.
Allurene is about reawakening beauty. Skincare should be a long-term program, built on daily routines.
Active, mindful, and always on the go, the woman of today wants a healthy, radiant complexion that expresses her inner and outer beauty. Allurene products offer a morning-and-night routine that keeps things simple, without overlayering ingredients, using an optimal mix of formulations for the best results. We formulate each of our products to restore, regenerate and protect the skin.
Allurene proves that less is more – a simple routine can be multifunctional and effective, with less products addressing multiple
skin concerns, less packaging, and less time wasted selecting and trying out products. With active formulas that perform at a cellular level to boost skin radiance, Allurene is radically rethinking skincare. We offer clean ingredients – trusted by consumers and welcomed by manufacturers – that achieve a perfect balance between health, science, and nature. We've developed premium products with top ingredients, to meet daily skincare needs from youth to adulthood. From moisturizing to anti-aging care, for all skin types.
At its essence, it's about how you feel when you try Allurene. Delight your senses with the delicate touch of creams that are rapidly absorbed, smell delicious, and leave skin silky soft and moisturized.
We believe in the values of natural beauty, friendship, inclusion and belonging to a community. Allurene is a daily routine made for your beauty rituals.